People are astounded and maybe appalled when I tell them the number of twitter accounts I have. And the fact that I tried to log on Facebook while already on Facebook is a bit embarrassing. However, the amount of time I spent on and talking about social media is most likely why I have a … More The Real Deal on Becoming a Social Media Marketing Pro
Everyone is not well-versed in blogging and nor should they be. Your main objective, to say what you have to say. To give advice, sell your product. or whatever you do best. My objective, to help you know how to get them to read it. So as your write your post, be sure to keep … More 10 Blogging Tips to Take Home to Mama
We all know they say a picture is worth 1000 words. However, I’d have to argue that not all words are created equally. Before adding that picture to your website, blog or other marketing piece, here are some words to consider. Some good. Some not so much. What do you want your picture to say? … More What 1000 is your picture worth?
The wild and the wacky. Do these words scare you? Do they make you want to go into a corner and shut down? Do you get all uneasy when you’re asked to do something that’s against the status quo? If so, chances are you have yet to unleash your inner creative. Your life is as … More Unleash Your Inner Creative
I get it. Marketing is the sexy beast of the business and communications world. I mean, who would want to do accounting and finance, when you could create tantalizing designs, hilarious commercials, and give people dollars off left and right? And who would want to spend the time speaking the economics of supply and demand … More Marketing & Advertising: You think sexy. I think research, design, timelines, budgets. I think work.
As we know, not much in life is free. And whoever said love was free lied. That’s like saying social media is free. Everything in life comes at a cost. If currency isn’t the cost, then you better believe blood, sweat, tears, time, energy or some other type of emotional or physical output will be … More 10+ Free Marketing Tools & Resources Worth Your Blood, Sweat & Tears
You say, “I need a creative person on my team.” I say, “be careful what you ask for.” Creative people (also known as Creatives or creative types) are strange beings. I’m one of them. We find excitement in things the rest of the world cares a little less about, and we’re okay with it. In fact, … More 10 Ways to Spot a Creative from a Mile Away
Part 1 focused on general Twitter rules, where rule 5 was build relationships. As stated in Part 1, this isn’t to be an all-inclusive guide on all things Twitter. Instead, this is intended to help you understand what it means to be polite and acceptable when using Twitter. While this is intended for businesses, I’m … More Twitter Etiquette for Beginners: Part 2 – Build relationships
NOTE: This message is intended for twitter novices and even some who think they are twitter experts. This is NOT intended to help you know how to use Twitter or help be an all-inclusive guide on all things Twitter. Learn what annoys Twitter users, can potentially get you blocked by users, can get you reported … More Twitter Etiquette for Beginners: Part 1 – The basics
It’s true. Email is a highly effective strategy for internet marketing. It definitely drives reaches your target audience as well as drives conversion. It’s a great way to increase awareness of a product or service, educate the market, and even get the market to take an action. And many people have opted in to receive … More Why I Removed Email from my Marketing Strategy
Pinterest is the hot new thing, and we’re already effing it up, putting our little greasy paws in it. And we’re not going to stop until the next fad comes along. Competition is only a click away. That’s why we try to make sure you don’t EVER leave our site. We have a very short … More Secrets of a Web Marketer: The stuff we think, but don’t always say
As business owners, the one word in the English dictionary that may make us cringe more than any other word may be “free.” Other words that may make it to the top of the list of painful things we hear from our customers are: “discount,” “can I pay later,” “can I get a “hook up,” … More The Profitability of FREE: 6 Questions to Turn “Free” into Profitable Business
You’re on one side of the table. Your potential customer is on the other side. Your job…the pitch. You have this one in the bag. You tell them all you can do, and your prospect is definitely impressed. They’re drawn in with each word. They see it – how you’ll benefit their organization. You’re even … More The Danger of Being Overly Ambitious
I normally don’t do product reviews, however, with my new found admiration of Press This by WordPress and a conversation I was having on Twitter, I was inspired to share how TweetDeck took me from a Twitter “hater” to a Twitter fan. Rating: 4.5 stars Pros: Desktop Application: TweetDeck allows you to take advantage of … More TweetDeck Review: Easily Manage Social Media
When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story: In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other … More What’s Your Convenience Rating Doing to Your Business?
This week, today, in fact, I was presented with some of the most wonderful, awesome information that I just decided to pass it on. It speaks volumes as to why so many websites area pretty, yet lack the means to make you engage. It denotes how why the functionality is there, but it still does … More Worth the Press: What is Content Strategy Anyway?
Who remembers stern doses of discipline when you were younger? I mean the doses where your mother or father broke your heart and softened your butt all in one stroke, stern word, or even one look and word of disappointment. I also remember that after those doses of discipline, my mother would follow up with … More 6 Marketing Mistakes that Could Kill Your Business
A Short Trip Down Memory Lane Most marketers, and even laymen for that matter, know that word-of-mouth is the best form of marketing – and that’s in two ways. Word-of-mouth can make you, or conversely, it can break you. This brings me to a recent presentation. (Dream clouds commence, sleepy music come on, and we … More Grow Your Buiness – Networking Tips That Will Get You Out of Your Comfot Zone