Strategy Development. Whether launching a product or service, or creating a holistic marketing program for your organization, strategy is the key to your marketing success. Partnering your goals with your market’s desires and traditional as well as digital media consumption, I will develop a comprehensive strategy that takes your marketing efforts to the next level.
Social Media. Whether you’re currently engaged in the social media world, or are looking to enter, I’ll help your organization 1) determine the social media channels (Facebook, Twitter, Blog, YouTube, or LinkedIn) that will be of benefit, and 2) understand how to best utilize those social media channels.
Branding. Branding is an extremely crucial part of an organization’s strategy as it leads to top of mind recall and recognition, and create the consumer’s perception of your product or service over time. Over time, positive branding results in both traffic and sales as it leads to positive affect and trust due to consistent delivery. I work with your organizations to achieve branding strategies that range from awareness to reinforcement. Branding strategies consist of visual cues, taglines, communication strategies, and product/service delivery.
Promotional Strategy. Using customer data, I will work with your organization determine a pricing/promotional strategy developed specifically for your organization.
Competitive Analysis. It’s imperative that organizations stay abreast of their competition. With a competitive analysis, I will provide an extensive review of the competitive landscape as well as provide recommendations based on findings.
Advising Sessions. Maybe you’re simply looking for a little guidance. Advising sessions vary by topic in order to cater to your specific to your needs.